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Portfolio > Project: Point of Sale Display
Overview
Overview
The project aimed to run a winter campaign promoting various pharmaceutical products in pharmacies. This campaign targeted the general public and aimed to increase awareness and sales of seasonal healthcare products. The campaign utilized animated visuals displayed on strategically placed TV screens within pharmacies to engage and educate customers about the featured products.
My Role
My Role
My responsibilities included conceptualizing and designing animated visuals that were easy for the general public to digest. I worked closely with the marketing team to understand campaign goals. I coordinate the monthly update of the devices with the technical team and the translation into five languages.
Process
Process
Research Phase
Research Phase
Conducted market research to understand consumer behaviour and preferences regarding health-related messaging in pharmacies during the winter season.
Identified the need for visually engaging and informative content that could effectively communicate the benefits of featured pharmaceutical products to customers.
Visited several pharmacies to see were the display will be placed.
Design Phase
Design Phase
Developed user personas representing the target audience, considering factors such as age, demographics, and healthcare needs.
Created storyboards and script to outline the key messages and visuals for the animated content.
Designed animated visuals that were visually appealing, easy to understand, and aligned with the campaign's branding and messaging.
Prototyping and Testing
Prototyping and Testing
Create prototypes of the animated content based on the approved designs and scripts.
Conducted focus groups to gather feedback on the effectiveness of the animations in capturing attention and conveying product information.
Iterated on the designs and animations based on testing feedback to ensure clarity and engagement.
Implementation
Implementation
Collaborated with the marketing team and pharmacy staff to ensure proper installation and placement of TV screens within pharmacies.
Worked with the IT team to ensure seamless playback of the animated content.
Monitored the campaign's performance and made adjustments as needed based on feedback and analytics.
Deliverables
Deliverables
Storyboards and script outlines detailing the key messages and visuals for the animated content.
Animated visuals designed to promote featured pharmaceutical products in an engaging and informative manner.
Results
Results
Increased awareness and sales of featured pharmaceutical products during the winter season, as indicated by sales data and customer feedback.
Improved customer engagement and satisfaction with the campaign content, leading to positive perceptions of the promoted products and the pharmacy environment.
Enhanced brand visibility and recognition for participating pharmaceutical companies, resulting in long-term benefits beyond the duration of the campaign and expanding the concept to other seasonal campaigns (i.e. summer sunblock, spring allergies, or other more in depth topics like menopause or menstruation, etc.)
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